Dabangg" actress Sonakshi Sinha has been announced as the new face of the D'Damas diamond jewellery brand.

She has taken over from Preity Zinta."Sonakshi Sinha is the face of the new Indian woman who is confident, versatile and has got tremendous self-belief. She has the charisma, grace, beauty and the attitude that goes perfectly with the brand image," said R.K. Menon, COO, D'damas Jewellery India Pvt Ltd.

The 23-year-old is also associated with brands like Dyna Soap, Colgate toothpaste and Provogue's women wear line where she is seen endorsing the products.

some time ago, Sonakshi had messaged Katrina offering to explain her side of the story, but the actor didn’t respond. “That was a long time ago and she was travelling at that time. Everything is fine,” insists Sonakshi, who celebrates her 24th birthday today and wants to steer clear of all drama on her special day. “Please allow me to celebrate my birthday peacefully. I don’t want any more controversies now